• Principle Healthcare Associates


    Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

    Contact us at PHA email and be sure to visit us at PHA Website

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Given the demise of Steve Jobs’ personal health, what better way to perpetuate his lasting legacy?

Given the demise of Steve Jobs’ personal health, what better way to perpetuate his lasting legacy?

After reading the insightful commentary in Trickle Down Health or Health 2.0 Impressions  from John Moore at Chillmark Research, it got me thinking.  In reviewing the recent Healthcare 2.0 presentations, Moore concludes that these passionate innovators, while dedicated to making a difference, are still missing the mark.  Specifically, he states,

“Looking around at the Health 2.0 audience one sees a sea of almost exclusively upper, middle class professionals that are tapping away on their iPad, smartphone or laptop. When one sits back and thinks about the many demos seen, virtually all of them seem to be designed for this audience. Maybe the most disturbing part of the event was the on-stage interview with a mother of eight kids (she was white, middle age and clearly upper middle class) showing how her family is tapped into the quantified self movement with the various Apps they use to track their health and fitness. This is not representative of the broad swath of the American populace who are the ones that will drive our healthcare system off the proverbial cliff. It is that grandmother in Indiana who is caring for her diabetic, overweight husband, two grandchildren, a daughter suffering from an addiction and a son-in-law who is unemployed and has no health insurance that we need to talk to, have up on stage to tell us what they need to better manage their health and interaction with the healthcare system. “

What, are you asking, does this have to do with Steve Jobs?  With the recent launch of the Apple iPhone 4S, it is likely that the iPhone 3GS has met virtual extinction.  What better way to make use of this technology than to donate it to providers that are working with the very population identified above?  The National Association of Community Health Centers leaps to mind and there are, no doubt, many other deserving institutions.   With the development of  AT&T ForHealth, this carrier would be the perfect partner to successfully implement  this meaningful project.  While telehealth offers countless ways to improve health care delivery, the iPhone technology exists today – so what are we waiting for?

Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

Contact us at PHA email and be sure to visit us at PHA Website

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One Response

  1. Thanks for your insightful comments. The non-stop marketing messaging about new health apps, hardware, etc. is nauseating to me as a “too young for this” cancer patient with high costs that make these tools and even a basic cell phone a luxury that is no longer in my budget. Just today there were a breathless news story about a company making money recycling phones overseas because of the heavy turnover factor, and that the company now has an eye on tablets. It is absurd to me that while we lost Steve Jobs far too early due to cancer we are not finding ways to help others who have also been impacted by this horrid, costly disease. Hope you are successful!

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