• Principle Healthcare Associates


    Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

    Contact us at PHA email and be sure to visit us at PHA Website

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Can your organization pioneer a fundraising and wellness campaign, reaching more than 1.7M viewers?

Can your organization pioneer a fundraising and wellness campaign, reaching more than 1.7M viewers?

The Susan G. Komen Breast Cancer Foundation was founded on a promise made between two sisters – Susan Goodman Komen and Nancy Goodman Brinker. Suzy was diagnosed with breast cancer in 1978, a time when little was known about the disease and it was rarely discussed in public. Before she died at the age of 36, Suzy asked her sister to do everything possible to bring an end to breast cancer. Nancy kept her promise by establishing the Susan G. Komen Breast Cancer Foundation in 1982 in Suzy’s memory.

Almost 30 years later, Nancy’s promise has evolved into Susan G. Komen for the Cure, the world’s largest network of breast cancer survivors and activists. Through various fundraising and awareness efforts, Komen has built one of the most iconic international symbols of breast cancer awareness: the pink ribbon.

While there is much ballyhoo surrounding the organization’s use of cause marketing – engaging corporate sponsors to ‘resell’ the pink ribbon in a variety of formats for their own personal gain, there is no denying the result:  Komen has achieved a reach of more than 1.7 million and counting.

Social media has also played a significant role in fostering the Komen community.  Facebook, Twitter, YouTube and communities, such as Care2, offer places to connect, share stories and take action.   With 9 in 10 adults agreeing that digital media can fuel interest in a cause into a movement, isn’t it time to get online?

Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates that stand head and shoulders above the competition.

Contact us at PHA email and be sure to visit us at PHA Website

There’s a new sheriff in town – who is the CIO (not information) and do you need one?

There’s a new sheriff in town – who is the CIO (not information) and do you need one?

In the face of looming healthcare reform, healthcare organizations are searching for creative ways to control costs.  Not to be confused with the chief information officer, a growing breed of “chief incentive officers” are infusing the healthcare industry with a new-found emphasis on cost savings through better health management.  According to a recent Fierce Healthcare article, the chief incentive officer examines ways to change behaviors toward a particular goal.  Applied to general health and wellness, incentives can work for both patients and caregivers in promoting better care management across all fronts.

Not only can the new CIO role incentivize a number of organization-wide initiatives for process improvement, but they also can also boost the health of both patients, employees and providers by encouraging them to engage in wellness activities such as taking their medications or maintaining a healthy diet.

 How do they do this? Through the art and science of incentives.  More specifically,

  •  Identify what type of behavior you’re trying to incent – clearly define the goal and why you are trying to reach that goal. In this case, it might be to improve the health of your medical staff in one specialty.
  •  Understand what will motivate your population and what won’t – according to IncentOne, to achieve a desired participation rate of 60 percent in wellness programs, it would take an incentive value of at least $356. For each increase of $100, researchers found that participation would increase by an additional 7 percent, with a maximum of 100 percent participation for an equivalent $900 incentive value.
  • Identify your preferred method of incentives – the incentive can take other forms besides pure cash, such as a gift card, food, personal services, or discounts. Often, cash or another financial equivalent may prove the most impactful.
  • Communicate – clearly communicate the goals and rewards to them. Remember to start early and to keep the rules simple so that the goal is achievable. Regular, systematic reminders about appointments, medications, episodic monitoring and other wellness activities will be key.

Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

Contact us at PHA email and be sure to visit us at PHA Website

Given the demise of Steve Jobs’ personal health, what better way to perpetuate his lasting legacy?

Given the demise of Steve Jobs’ personal health, what better way to perpetuate his lasting legacy?

After reading the insightful commentary in Trickle Down Health or Health 2.0 Impressions  from John Moore at Chillmark Research, it got me thinking.  In reviewing the recent Healthcare 2.0 presentations, Moore concludes that these passionate innovators, while dedicated to making a difference, are still missing the mark.  Specifically, he states,

“Looking around at the Health 2.0 audience one sees a sea of almost exclusively upper, middle class professionals that are tapping away on their iPad, smartphone or laptop. When one sits back and thinks about the many demos seen, virtually all of them seem to be designed for this audience. Maybe the most disturbing part of the event was the on-stage interview with a mother of eight kids (she was white, middle age and clearly upper middle class) showing how her family is tapped into the quantified self movement with the various Apps they use to track their health and fitness. This is not representative of the broad swath of the American populace who are the ones that will drive our healthcare system off the proverbial cliff. It is that grandmother in Indiana who is caring for her diabetic, overweight husband, two grandchildren, a daughter suffering from an addiction and a son-in-law who is unemployed and has no health insurance that we need to talk to, have up on stage to tell us what they need to better manage their health and interaction with the healthcare system. “

What, are you asking, does this have to do with Steve Jobs?  With the recent launch of the Apple iPhone 4S, it is likely that the iPhone 3GS has met virtual extinction.  What better way to make use of this technology than to donate it to providers that are working with the very population identified above?  The National Association of Community Health Centers leaps to mind and there are, no doubt, many other deserving institutions.   With the development of  AT&T ForHealth, this carrier would be the perfect partner to successfully implement  this meaningful project.  While telehealth offers countless ways to improve health care delivery, the iPhone technology exists today – so what are we waiting for?

Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

Contact us at PHA email and be sure to visit us at PHA Website

Akin to the iPhone 4S/5 debacle, can the mobile healthcare market deliver?

Akin to the iPhone 4S/5 debacle, can the mobile healthcare market deliver?

While Apple was able to sidestep the delay of the iPhone 5 by presenting the new and improved 4S, will the mobile health market successfully bring the following forecasts to life?   According to MobiHealth News, the following list of predictions for the next five years of mobile health — including prognostications for both consumer and enterprise — begins with one that has already come to pass.

  • According to Manhattan Research, 81 percent of physicians will utilize smartphones by 2012 –  this level of adoption was reached in May 2011
  • Revenues from remote patient monitoring services that use mobile networks will rise to $1.9 billion globally by 2014 as noted by Juniper Research
  • Chillmark predicts that the rapid evolution of mobile devices, physician demand, and healthcare enterprises’ need to improve quality and efficiencies will send the mobile app market soaring to $1.7 billion in three years time
  • Voice over WiFi and RTLS (real-time location systems) will be joined by “medical body area networks” (MBANs), which utilize WiFi in mobile monitoring device, to catapult the WiFi market into the $1.3B range
  • The market for wearable devices will exceed 100 million units annually by 2016, as reported ABI Research
  • The global combined unit shipments of home-use digital blood-glucose meters, blood pressure monitors, weight scales, pulse oximeters and peak flow meters used in telehealth applications will grow to more than 1.6 million, according to a 2010 InMedica report
  • Wireless devices that monitor patients’ conditions and report the data to healthcare providers will show a 77 percent compound annual growth rate (CAGR) that will create global revenues of $950 million by 2014, according to a 2009 report from ABI Research

Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

Contact us at PHA email and be sure to visit us at PHA Website