• Principle Healthcare Associates


    Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

    Contact us at PHA email and be sure to visit us at PHA Website

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Should your medical practice implement social media?

Should your medical practice implement social media?

Similar to the website boom in the early 2000s, social media has grown exponentially in popularity over the past two years.  Once upon a time relegated to the tech savvy, social media has evolved from an interesting fad to a global force with intrinsic value.  Facebook alone grew over 145% last year with more than 250 million users.

Unfortunately, many physicians still do not understand what they can do with social media or how they can use it for their practice.   According to Brandon Betancourt, Practice Administrator, social media can:

    • Provide the ability to influence communities while simultaneously finding new ways to overcome challenges
    • Create a vehicle for MD’s to express their views and educate their patients
    • Deliver the means to curate, manage, filter and organize the most relevant patient information from the internet
    • Help promote provider content and reach – just imagine patient education videos going viral!

Ultimately, social media allows a medical practice to brand itself as a trusted purveyor and conduit for communication.  And once the dialogue begins….you are on the path to building stronger, enlightened and engaged communities.

Principle Healthcare Associates is an expert resource and dedicated advocate for Nurse Practitioner, Physician Assistant, Physician and Healthcare Executive job seekers. With many years of recruiting experience, we deliver strategies to help clients identify diamonds in the rough and candidates stand head and shoulders above the competition.

Contact us at PHA email and be sure to visit us at PHA Website

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